Insights
Naming and domains for the AI and SI era
Practical guides for founders and investors choosing names, domains and brands as the industry’s vocabulary shifts.
- Naming · Policy
AI vs. SI: What the Rename Means for Your Company Name
The US government now says 'super intelligence' instead of 'artificial intelligence.' What actually changed, what didn't, and how AI founders should name companies that work under either term.
- Domains · Strategy
.si vs .ai: Which Domain Should an AI Startup Choose?
Slovenia's .si is now bought as shorthand for super intelligence. How it compares with .ai on search, cost, rules and risk, and the setup we recommend for AI startups.
- Naming · Guide
How to Name an AI Company in 2026
A practical guide to naming an AI or super intelligence startup in 2026: six tests every name should pass, a step-by-step process, and when to buy a name instead of registering one.